ROGER 2.0
For roofers who want more jobs - or just more peace of mind.
- making sure they feel heard and remembered. That means more closed deals,
less stress, and a sales process that runs smooth enough to actually enjoy.
How Roger 2.0 grows your business
Keeping track of every customer is the real key to success.
But in a busy day, it’s easy to forget who to call, when to follow up, or how to make each interaction feel personal.
Roger 2.0 makes sure you never miss a step - guiding you on exactly what’s next for every lead. That means smoother workdays for you, and a customer experience that feels organized, professional, and personal.
Here’s how Roger 2.0 fixes it for you:
Speed
to Lead
Streamlined
Scheduling
Smart Call Summaries
No More No-Shows
More Referrals, More Revenue
Why Your Customers Will Love You
Roger 2.0 turns everyday service into a stress-free experience.
When customers feel cared for, they keep coming back – and they bring their friends.
Clear, Proactive Updates
Book on Their Terms
Personal Touch, at Scale
so every interaction feels genuine and thoughtful.
The Roger 2.0 Customer Journey
From first contact to referrals — see how we make sure no lead slips through the cracks.
Stage 1
New Prospect – Awaiting Call
Capture and connect with every lead before they move on.
Triggered by a leak, a renovation — or just research.
Call or online booking — your calendar is open 24/7.
📞 Outside working hours → automatic SMS with your booking link.
🌐 If the customer books through your website:
Your calendar is live-synced and always up to date.
⚡ BONUS FEATURE: Speed to Lead
If someone clicks your ad, Roger instantly calls the sales rep and connects them before they bounce.Calendar invite to both parties + 10-min reminder.
The assistant calls you first:
Then it calls the customer:
🎙️ BONUS FEATURE:
Do you want the assistant to sound like Morgan Freeman, or your favorite buddy?
Pick the voice you want to hear when it’s time to close.Full recap + link to book inspection — no notes to write, no details lost.
This one click triggers the next automated sequence.
Stage 2
Inspection Scheduled – Awaiting Inspection
Set expectations early so inspections run faster and convert higher.
Doesn’t matter if it’s a repair or full replacement — the job starts with a visit.
Customer is now marked as “Inspection scheduled.” — Roger 2.0 takes over.Roger 2.0 sends your customer a short video explaining the inspection.
Fewer questions = faster inspections.The rep shows up. Customer knows exactly what to expect.
Stage 3
Inspection complete – Awaiting Quote
Cut the admin and get quotes out faster -
with the right context.
Customer is moved to “Inspection complete – awaiting quote.”
Fully focused — no admin distractions.Roger 2.0 reminds the rep to call and explain (not just send).
Roger 2.0 takes over and starts the follow-up process.
Stage 4
Quote Sent - Awaiting Answer
Never let a quote go cold with smart,
personal follow-ups.
Unless the customer says “yes” right away, Roger reminds the sales rep to follow up at smart intervals — based on sales best practices.
Roger tracks notes from earlier calls:
“Ask about customers dog Puffy 🐶” or “Grandkids Sam and Sarah visiting this week 👶🏼Sales rep moves the customer to “Job Start.”
Stage 5
Job Start
Kick off without surprises - crew aligned, customer ready.
Sales rep confirms start date + crew informed → go-time.
Stage 6
Job Complete
Close strong - invoice on time, capture reviews, trigger referrals.
Roger prompts the sales rep to log key details for tracking:
- Was it a repair or a full replacement?
- What was the final project value?
📊 Track the metrics that matter — effortlessly.
🧠 Smart logic: Only happy customers are asked to leave a review.
🌟: Rewards to customers giving referrals.
Stage 7
Referral & One-Month Check-In
Turn happy customers into repeat buyers and
a steady stream of referrals.
📩 Automatic SMS or Call reminder:
“Hi [Name], it’s been a month since we finished the job. Just checking in — do you have any questions?”
✅ Keeps relationship warm
✅ Opens door for referrals or additional work
🧪 Want to know how we turned referrals into a revenue stream?
➡️ Book a call and we’ll show you our secret sauce. 🧂
Choose the Option That Best Fits Your Business Needs
Whether you're ready to amplify your marketing efforts or prefer to start by optimizing your current processes, we have a solution for you.
Consistent flow of high-intent leads ready to book.
Ads created, tested, and refined by specialists to deliver maximum ROI.
Campaigns proven to generate quality jobs, not just clicks
Full tracking and optimization to ensure every ad dollar works harder.
We handle the full build so you’re ready to go from day one.
Our team is on hand to answer questions, tweak settings, and keep you moving.
Step-by-step help to get you and your team comfortable with Roger 2.0 fast.
Keep every lead, follow-up, and referral organized in one place.
AI captures every detail so follow-ups are always personal and accurate.
Every hot lead is called back within 2 minutes.
Customers book directly into your live calendar - no phone tag, no delays.
Automatic reminders keep both your team and customers on time.
Turn satisfied customers into repeat business and a steady stream of referrals.
Your craftsmanship, backed by our technology.
We will guide you so they look and sound professional.
Fill your schedule with quality jobs faster than ever.
Automate the busywork so your team can focus on selling and serving.
Every customer interaction and follow-up in one easy system.
Fast answers, clear updates, and a stress-free journey.
Happy customers bring more business your way.
Why We Built ROGER 2.0: Our Story
Built by Innovators. Made for Roofers. Inspired by Roger.
Roger 2.0 didn’t start in a boardroom - it started in a real roofer’s workshop. The “Roger” in Roger 2.0 is Roger himself, a master metalworker and roofer who has spent decades running his own shop. Read more
In 2025, I entered an innovation competition here in Sweden, with the concept for Roger 2.0. Out of nearly 100 companies,
we took first place. The prize? A fully registered company - and the spark that became ADTHEKEY AB (Aktiebolag / AB = LLC).
That same year, we applied for regional innovation funding. Not only was our application approved - we were awarded
half a million SEK more than requested, because the project scored top marks in every innovation category.
The mission has been clear from day one: take the real-life challenges roofers face - missed calls, delayed follow-ups, lost referrals - and build a system that fixes them without replacing the human touch.
Roger 2.0 isn’t here to take over your job - it’s here to make running your business smoother, faster, and a whole lot less stressful.
So you can spend more time selling, delivering great work, and yes, even having fun.
"ROGER 2.0 has changed the way we do business. We've been around since the '90s and have a great reputation, but there’s been a noticeable increase in business coming our way lately. The system works great!"
"ADTHEKEY has transformed the way we do business. The system is seamless and the results speak for themselves. We get top reviews from our customers!"
You have questions and we have answers
Our team is ready to guide you every step of the way.
How quickly can I get started?
You can be up and running in about 10 days. We’ll guide you through every step.
What do I need to do to get started?
We’ll need:
3 short videos (introduce your business, showcase services, highlight happy customers).
A professional brochure (if you don’t have one, we’ll help create it).
We’ll help script the videos and guide production to ensure top quality. Once these are ready, Roger 2.0 can start working for you.
Do I need technical expertise?
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Nope. The system is plug-and-play, and we provide full onboarding + ongoing support.
How does the system improve my customer relationships?
Automated, personalized follow-ups.
Timely updates so customers always know what’s happening.
Stronger trust = more repeat business & referrals.
Who will benefit the most from this system?
Companies with a sales rep juggling multiple leads and feeling the pressure of busy days.
Perfect for:
Keeping leads organized.
Reducing stress.
Ensuring no opportunity slips away.
What kind of results can I expect?
Most see improvements in lead conversion & customer satisfaction within the first few months. Our goal is more revenue + happier customers.
What does your support look like?
Onboarding & setup help.
Video scripting & brochure creation support.
Regular check-ins.
On-demand access to our team.
When do we start paying for your services?
You only pay when you make money from the leads we generate.
You cover the ad spend.
(If you prefer to run without ads, just let us know — right now, our priority is getting more users on board rather than maximizing revenue.)
Our service fee starts only once you have booked jobs or signed contracts.
Until then – it’s completely risk-free.
Do you offer any guarantees?
We can’t control the market, but we guarantee:
Relentless support.
Continuous optimization.
No long-term contracts – we work together as long as you see value.
Curious About Growing Your Roofing Business?
No pressure — just a friendly chat to see if our system is a good fit for your business.
Waiting list
We’ve received a lot of interest from other service-based businesses throughout this past year as we’ve been building this system. If you, like them, want to be notified as soon as we expand beyond roofers, please leave your email below. We’ll make sure you’re the first to know when we’re ready for your industry!