Roger 2.0 Features Video

Press play and see the game-changing features in Roger 2.0 — built to keep your business organized, reduce stress, and bring in more referrals.
Because your workday should feel good — period.
/Talk to us

What if your customers felt taken care of — without you lifting a finger?

No pressure — just book a short call to see if Roger 2.0 could make your life easier.

/Our Story

Why We Built ROGER 2.0: Our Story

Hey — I’m Jon.
I built Roger 2.0 after helping my best friend (Roger, on the photo👇) who’s a roofer.
Two years later, we’ve built a system that’s ready to help thousands more — and we just won first prize at Sweden’s national startup competition.

One day, while we were re-roofing his cabin, Roger let three customer calls go unanswered. When I asked why, he just said:

“If it’s important, they’ll call again.”

That hit me. Because Roger — like most roofers — was great at his craft, but didn’t have the time or structure to follow up properly.

That moment became the seed for Roger 2.0.

Today, we’re a team of 9 from 7 countries.

We’ve built something simple, smart, and powerful — designed for roofers, not tech people.

Roger 2.0 helps you follow up fast, keep your business organized, and give your customers a better experience — all without adding more to your plate.

This isn’t about replacing anyone. It’s about supporting the people who build.